When people search on Google, 28.5% click on the first result. For the 2nd and 3rd results, 15% and 11% click. And most sad of all is, the 10th position only gets 2.5% of people clicking on it. It should be clear by now that ranking in the 1st position for search engine page results (SERPs) is essential. And you can do so through search engine optimization (SEO). There are 3 types: on-page, off-page, and technical. In this article, we’ll answer the question, “what is technical SEO”, so read on for a brief guide!
What Is Technical SEO?
As the name suggests, technical SEO is anything improving technical website components to get better search engine rankings. This might sound vague, so it might help to compare it to on-page and off-page SEO.
On-page SEO is the optimization of anything immediately on your website, such as your web pages. This includes your blog, as well as product and web copy.
Off-page SEO is the optimization of anything going off your website. For example, if you link to an authoritative website (like the CDC), then that’s off-page SEO.
So technical SEO involves the things you tweak behind the scenes. Examples here include speeding up loading times and making pages easier to crawl.
Benefits of Technical SEO:
Whether you’re already doing on-page and off-page SEO, or you haven’t done any optimization at all, you might be wondering why you should pick up tech SEO.
First of all, and perhaps most importantly, performing it will ensure you’re following Google’s best practices for SEO. As a result, this will make the search engine’s algorithms happy and push your website up.
Also, technical SEO will improve how mobile-friendly your site is. Considering that most people are glued to their smartphones nowadays, this will attract more users to your website.
Technical SEO also gets rid of unnecessary elements that might bother users. It’ll keep your site as simple as possible so its user-friendliness keeps people on your web pages.
Lastly, it’ll keep your website safe and secure. When Google can see you have a secured site, this will improve your rankings. Plus, users will trust your brand and this can help build client relationships.
Just remember that to get the full benefits of technical SEO, you need the help of a professional that understands the ever-changing world of SEO, such as https://www.designmemarketing.com/long-island-seo-company/. This can take the burden of optimization off your shoulders. And in addition, you can feel confident that your website won’t slip in rankings with an expert’s touch.
Optimize Your Website With Technical SEO:
Now you know the answer to the question: what is technical SEO? What happens behind the scenes is just as important as in front (with on-page and off-page SEO). So make sure you make an investment in all 3 types of SEO to increase your chances of ranking first on SERPs!
If you’d like to learn more about website page rankings, keep reading our blog page!