There’s something so frustrating about being unable to generate sales for a product. You’ve got a great item, you’ve got a market that you know will love it, but you can’t seem to shift any stock. What if there was a tiny tweak you could make, that missing secret ingredient that would boost sales?
It’s not rocket science, just about understanding the importance of your product listings. Many people overlook their product descriptions, and it’s a sales-killing pitfall. You don’t need to tap into any marketing genius, only add a sprinkle of the right words here and there.
Let’s look at those magic words and how we can write an effective product description that will attract eyes and buys alike. The following ideas and concepts are things everyone can bring to life, so let’s get started!
Product Listings Should Talk to Your Customer:
Not only is this the first rule of writing an engaging product description, but it’s also one of the first rules of marketing as a whole. You need to have an exact target for your customer, to understand who you are addressing. It’s a concept that is often a generalized statement about the product’s demographic, but it’s so much more.
Your product description should speak to the person, engaging them directly with “you” language. Using robotic matter-of-fact language doesn’t make a potential buyer feel engaged or spoken to, and it gets lost in the sea of other offerings.
Make Your Listing Listen to Their Needs:
The other generalization that can kill a product description right out of the gates is generic statements that the customer has heard a million times before. You don’t need to bore them with assurances of how you have the best product on the market, but you do need to explain why.
Needle in on why they might be looking for that product, explain how your product is the one that will solve their problems. Figure out how to fulfill the customer’s need, then you have won half the battle.
Create a Narrative That Would Engage You:
One of the most powerful devices to entice a prospective customer is the narrative. Weaving a story into a product or a business is an effective way to get a reader to engage with you.
You can leverage your personal story for making the product into the description, as one example. We see it in more than marketing, as it’s far easier to buy into a story than it is to be sold a product.
Even if you’re working with personal experience, crafting a convincing tale or bit of copy can be difficult. It’s a reason why a copywriting hire is a go-to option for businesses struggling to create appealing product pages.
Look for Great New Angles:
With tools like social media available, there are more options for advertising than just your product listings. A popular idiom says that there is more than one way to skin a cat, and it’s true for marketing.
Always keep your eyes and ears open for new marketing opportunities. You never know what interesting new strategy will be trending. Unless you read more of the blog, that is, where we regularly cover advertising and marketing with our articles!