So, you have a product you have created that you know will be a great success! Now, the question is, how do you get it out there for people to buy? It doesn’t matter whether you are going to sell it over the internet or face to face, to a wide range of people, or just one person, all successful sales boil down to one basic process- you have to convince someone that their life will be improved in some way by the purchase of the product or service you are offering!
It doesn’t matter what it is, the same principles always apply. If you have developed some amazing barcode printer software that you know will be extremely useful to any business that purchases it, you have to be able to effectively demonstrate why its the best available, and how it will help them with their business success!
Let’s take a look at some concepts that will help you get your product or service off the ground and running toward big profits!
Target Your Market –
You first need to consider who your customers are. You can’t please everyone, so try to narrow it down to the people most likely to see the value in your offered goods that will spark their desire to buy. You must pinpoint who they are and exactly what it is they want!
To begin this project, stop and think carefully about your product or service as if you were the potential buyer. Is it really useful, and would owning it be of value to me? Would it make my life easier or better somehow?
Build A Buyer Persona –
Now that you are confident about exactly what it is you are offering it’s time to get to know those potential customers better! The more specific you are about your target market, the more accurately you will be able to reach them. Use demographics to form a picture of them, descriptors that can sort people into groups help you focus on who is going to buy and why.
Research for Sell Your Product-
Your future customers are only going to make purchases if they believe they desire or need your product. Consumer research is more accessible now than ever thanks to the wealth of statistics and information available over the internet. It’s easy to find out who might be interested in what you offer! Use that information to learn exactly what your audience’s values are, and adjust your sales pitch to accommodate them.
These insights will aid you in making better-informed decisions as to the best methods you can employ to promote your product, which will result in sales. Find out if your targeted customers enjoy promotions and discounts, if they do, then focus on holding those events regularly.
If they seem to be attracted to a certain feature of your product, then promote that feature as much as you can, making sure it’s in the spotlight for all to see! For more information on selling your new product check out the Australian Government’s page on starting a business, they are there to help and encourage your success! Good luck selling your new product, you will do great!
