When choosing a marketing automation software, there are several factors you need to consider. Some essential factors you need to pay attention to include its ease of use, features offered, and price, to name but a few. Depending on the needs of your business, one marketing software may be better suited for your needs than another. Bearing that in mind, here’s a comparison of Act-On vs SharpSpring to help you make an informed decision on the best marketing automation tool for your business needs.

Pricing of Act-On vs. SharpSpring:

Both Act-On vs. SharpSpringoffer various plans. The most affordable Act-On plan starts at $900/month (billed annually). On the other hand, SharpSpring’s cheapest plan costs significantly less, starting at $399/month. It also comes with a free 14-day trial. Conversely, Act-On doesn’t offer a free trial.

Software Integrations:

Purchasing a marketing automation software only to find out it doesn’t integrate with the tools you use can be quite stressful. Both Act-On and SharpSpring integrate well with other tools like CRMs, CMSs, and more.

However, if you don’t have a CRM, consider SharpSpring. It comes with a free CRM that’s optional to use. On the other hand, Act-On doesn’t come with a CRM. It relies on other CRMs, making SharpSpring a more cost-effective solution.

Social Media Management:

Social media management tools are essential to your marketing efforts. Both Act-on and SharpSpring offer various social media management tools like social publishing, social listening, social-CRM integration, and more so that you can stay on top of everything that’s happening across your social media accounts.

Support of Act-On vs. SharpSpring:

If you’re experiencing challenges with your digital marketing automation platform, you’ll need help. Ideally, the tool you choose should have a dedicated support team to help you resolve any challenges you face. With SharpSpring, you’ll get unlimited support, inclusive of a dedicated customer success manager. On the other hand, Act-On charges an additional fee for dedicated support.

User-Friendliness:

An excellent marketing automation tool can streamline your marketing processes. But if it’s too complex to use, it may do more harm than good. Both Act-On and SharpSpring are relatively easy to use. However, navigating through Act-On and sorting out contact lists can be pretty difficult.

SharpSpring is easier to use. It has an intuitive interface and an excellent onboarding process that will have you up and running in no time. And if you get stuck doing something, there’s contextual help on every page of the platform.

Landing Page Tools:

Well-designed landing pages can help your website convert more visitors. But building landing pages isn’t straightforward. That’s why great marketing tools allow you to create beautiful, conversion-driven landing pages quickly. Both Act-On vs. SharpSpring offer features for building landing pages fast like drag-and-drop designers, template libraries, and more.

But SharpSpring goes a step further. Not only does it come with many features for building great landing pages, but it also comes with a built-in landing pages funnel. The funnel can allow you to follow the buyer’s journey and convert more visitors to buyers.

Both Act-On and SharpSpring are decent marketing automation tools. But if you’re looking for a cost-effective tool packed with many useful features, SharpSpring is undoubtedly the better option.